But do your audience, Google, and AI systems actually see your authority?
I help founders, CEOs, and established entrepreneurs build undeniable authority, credibility, and visibility in the AI era—through GEO, strategic media coverage, top-tier podcast interviews, and becoming the expert AI systems recognize, cite, and recommend.
You built your business with a big vision: using your knowledge, experience, and leadership to create real transformation. You’re exceptional at what you do, and you want your reputation, visibility, credibility, and trust factor to finally match the value you deliver.
Yet despite all the work you’ve put in, showing up in the right places, being seen as a trustworthy expert, and maintaining authority in a shifting digital landscape has become harder than ever.
You want to be recognized as the authority in your industry, work with high-value clients, and make a MEANINGFUL impact with your expertise.
But right now, the people who need you most simply can’t find you; and when they do, they aren’t sure whether to trust you.
Organic visibility is dropping. SEO doesn’t perform the way it used to. Social media is oversaturated with AI-generated content that all sounds the same, making it nearly impossible to cut through the noise or build real trust with your audience.
Meanwhile, people aren’t scrolling endlessly anymore. They’re asking large language models like ChatGPT and Gemini who they should follow, hire, or learn from. If those systems don’t recognize your authority, your audience never even gets the chance to consider you because you don’t show up.
EVERY founder, CEO, and established entrepreneur is feeling the shift.
Because the truth is, it’s NOT the most talented entrepreneur who wins. It’s the one whose authority is visible, discoverable, and trusted — by humans and by AI. Trust drives credibility. Credibility drives demand.
how much longer are you willing to stay invisible and untrusted while your competitors appear everywhere your audience is searching?
The question is:
So if you’re tired of relying on outdated strategies that no longer build trust or attract the right clients, it’s time to shift how you build visibility in the AI era.
The right visibility makes you the authority people trust, AI recommends, and opportunities GRAVITATE TOWARD.
Visibility:
Imagine showing up everywhere that matters. Not just on social media, but in Google search results, AI recommendations, top podcasts, and respected publications. Instead of chasing attention, your audience finds you because your presence is built into the platforms shaping how people discover experts today.
Credibility:
See your name appearing in trusted sources: articles, podcasts, interviews, and industry conversations. Every feature becomes a “proof point” in your digital footprint, strengthening your reputation. When people look you up, every touchpoint signals: this person is legit. No convincing required.
Trust:
Imagine potential clients feeling confident the moment they discover you. Your online presence, media features, and AI-recognized authority create instant trust. Instead of skepticism, they feel certainty. Instead of hesitation, they feel clarity. This is the trust that drives real demand, and it’s what sets you apart in an era where everyone else is drowning in AI-generated noise.
You’re trying to build trust in a world where trust keeps getting harder to earn, and I know EXACTLY what that feels like.
Hi, I’m Simone. Former journalist. Certified PR consultant with 20+ years in the media world. AI visibility strategist. Creator of the Visibility Triangle™ and the Publicity Rockstar™ Method. Bestselling author. Wife. Mom. Rock and metal fan. And someone who’s been obsessed with visibility long before AI made it a survival skill.
I started my first business in 2014. I had no audience, no budget, and no idea how online marketing really worked, so I followed all the guru formulas and burned myself out in the process. Nothing changed until I returned to what actually works: storytelling, PR, and search engine optimization.
Once I stopped chasing algorithms, things shifted quickly.
From Journalist to PR & AIO Strategist
My story was featured in Cosmopolitan, InStyle, Closer, and more than forty international outlets. I landed a book deal with a major publisher. My coaching business grew fast, not because I was shouting on social media, but because people could actually find me. They discovered me through media, podcasts, and Google. Search worked for me long before social ever did.
In 2018, I fully stepped into my PR business, and since then, I’ve helped founders, CEOs, and established experts build the kind of visibility that creates real trust. I’ve spoken on more than ninety podcasts. I currently write for Business Insider and Parents.com. And I keep my own visibility engine running because I believe in practicing what I teach. If I expect my clients to build authority, I have to model it myself.
I mastered SEO long before social media became loud and crowded. And now, with the rise of artificial intelligence, I apply those same search principles to AIO. I’ve always been early to understand where visibility is heading, which is why my clients stay ahead rather than play catch-up.
The PHILOSOPHY Behind My Work
At the core of both SEO and AIO is the same thing: clear and credible signals that prove you are who you say you are. That is the foundation of my Visibility Triangle™ and the Publicity Rockstar™ Method. Media, podcasts, and Google authority are working together to make you findable, believable, and recommended by AI systems.
I do this work because visibility shouldn’t depend on luck, virality, or posting 24/7. You deserve to be recognized for the expertise you actually have.
if you want to build a reputation that holds its power no matter how the internet evolves next, I can help you get there.
"Connecting with Simone has been an absolute dream! Over the years, I have struggled with getting my name out there, and Simone immediately relieved me of those frustrations. Her structure taught me how to position myself as an expert, how to engage my audience with passion, and how to pitch like a badass. The best part...I got a YES on my first pitch to Healthline, a highly reviewed health magazine with 250 million (!) monthly readers, featured as a guest contributor, and got PAID $300 for that post. Simone is an incredible PR & Publicity coach and mentor! I am deeply grateful for all that I have learned from her, her endearing support each step of the way, and the skills I have mastered for a lifetime."
Mercedes Fernandez
Founder of Walk with Pop*
"Simone’s experience as a business owner and coach in the love industry has been invaluable! Her coaching is brilliantly structured, clear and it takes you through step by step how to become your own PR agent. I went from zero clients at the start of working with Simone to now an almost full coaching practice where the vast majority of my leads are generated through PR. I could not have done this without Simone and I highly recommend her to any coach, whether you are new to the industry or at it for many years."
KELLY BRÄNDLI
Founder of Kelly Brändli Coaching and Matchmaking
"I got 8 podcast interviews booked in 3 weeks!! And so many more to come...! I met Simone at a community event where she shared her rockstar PR strategy. I kid you not, I watched a few minutes of her video and I knew I was ready to jump into her world. I am currently building my new business & understand I need to be more visible and not only depend on Instagram's algorithm, so I booked a VIP day with Simone! She was so knowledgeable, kind, and heard me out; she customized the support for me, not one-size-fits-all! I now have a fully done PR package I get to use to spread my message and reach new clients. Our VIP day didn't just teach me a new skill; it also gave me so much clarity on who my ideal client is and what I offer, because she was able to listen and share the golden nuggets from her perspective! Can't wait to see where this leads me!"
Sara Vezensek
Business Coach
"Simone’s experience as a business owner and coach in the love industry has been invaluable! Her coaching is brilliantly structured, clear and it takes you through step by step how to become your own PR agent. I went from zero clients at the start of working with Simone to now an almost full coaching practice where the vast majority of my leads are generated through PR. I could not have done this without Simone and I highly recommend her to any coach, whether you are new to the industry or at it for many years."
Kelly Brändli
Founder of Kelly Brändli Coaching and Matchmaking
"I got 8 podcast interviews booked in 3 weeks!! And so many more to come...! I met Simone at a community event where she shared her rockstar PR strategy. I kid you not, I watched a few minutes of her video and I knew I was ready to jump into her world. I am currently building my new business & understand I need to be more visible and not only depend on Instagram's algorithm, so I booked a VIP day with Simone! She was so knowledgeable, kind, and heard me out; she customized the support for me, not one-size-fits-all! I now have a fully done PR package I get to use to spread my message and reach new clients. Our VIP day didn't just teach me a new skill; it also gave me so much clarity on who my ideal client is and what I offer, because she was able to listen and share the golden nuggets from her perspective! Can't wait to see where this leads me!"
Sara Vezensek
Business Coach
Clients featured in:
Take advantage of my 20+ YEARS OF EXPERIENCE in journalism, PR, media strategy, and AI visibility.
Here’s how we can work together
This is where I learn about you, your business, your goals, and the authority gaps holding you back. We identify what’s missing in your visibility and what needs to change so you can become the trusted expert in your industry.
Book an AI Authority Accelerator™ Call
Based on your goals, we create a clear plan to strengthen your media presence, secure high-impact podcast opportunities, and optimize your Google and AI visibility. This is where your authority becomes undeniable, discoverable, and recommended.
Build and implement your Visibility Triangle™
Enjoy becoming the go-to expert in your niche. Your visibility increases, trust accelerates, and opportunities start coming to you. This is where you finally experience the impact, recognition, and credibility you set out to create.
Step into your next level of authority
That gap creates frustration, missed opportunities, and unnecessary pressure.
I know you’re the kind of leader who wants to be recognized as the trusted authority in your industry. You want the right people to discover you, whether they’re searching on Google, scanning the media, or asking AI for expert recommendations. To make that happen, you need visibility that actually builds trust.
The problem is that visibility has changed. Social media has become noisy, unpredictable, and exhausting. Paid advertising has become increasingly competitive and less predictable, forcing even established businesses to spend more just to maintain the same level of visibility. SEO isn’t enough anymore. And AI systems now decide which experts get recommended and which ones remain invisible.
Why visibility has become the new competitive advantage
Even though you’re EXCEPTIONAL at what you do, the people who need your expertise simply don’t see you.
You DESERVE visibility that reflects your expertise
I understand how overwhelming this shift can feel. You shouldn’t have to guess how to stay visible in an AI-driven world. You deserve a system that makes you discoverable, credible, and recommended — consistently. That’s why I’ve spent more than 20 years mastering how to pitch the media, how podcast hosts pick guests, how Google evaluates expertise, and how AI models identify trusted authorities.
You already know the social media hamster wheel ISN'T a strategy.
Showing up every day, posting because you “should,” and still feeling invisible is the fastest path to frustration, not authority. You’ve worked too hard and built too much to let algorithms decide whether your expertise gets seen.
There is a smarter, higher-level path that leaders choose when they’re done playing small. Visibility that works for you even when you’re not online. Visibility that lives in media articles, podcasts, Google search results, and AI recommendations long after the noise dies down.
How I Help You Become the Recognized Authority in Your Industry
Through the Visibility Triangle™ and the Publicity Rockstar™ Method, I help you build the clear and credible signals that humans and AI rely on. I work with you to identify your authority gaps, strengthen your media footprint, secure high-impact podcast interviews, and optimize your Google and AI visibility, so your expertise becomes unmistakable.
Book your AI Authority Accelerator™ Call to stop watching the online world evolve without you. When you act now, you step into the visibility, trust, and recognition your expertise has always deserved.
Your Expertise Deserves Recognition. NOW , Not “Someday”
Deep down, you can feel that you’re meant for more. That your work carries weight. That the impact you’ve already created was not accidental. That you’ve earned your place in the industry, and that it’s time for the world to see what you bring to the table.
Your expertise deserves visibility, credibility, and recognition. Not someday. Not when you finally “figure out” social media. NOW.
What legacy do you want your name to carry when people search for your expertise?
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