The Truth Behind the 6 Most Common Misconceptions about PR

The Truth Behind the 6 Most Common Misconceptions about PR

PR. We’ve all heard of it, and we all have predetermined ideas of what running a PR campaign will be like. As with any subject, there are many misconceptions about PR. Determining fact from fiction can be a challenge, especially for fledgeling coaches. Researching PR can often mean wasting time trailing between web pages, which often include mistakes and conflicting information.

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Why Getting Publicity as a Coach isn’t Optional

Why Getting Publicity as a Coach isn’t Optional

If you’re a coach, you might wonder why you need PR. Why do you need to reach out to media outlets? What’s the point of getting publicity for your business? “Maybe it’s just not for me.” But, as an experienced PR + Publicity Strategist and Coach, I can tell you: getting publicity as a coach isn’t optional. It’s mandatory.

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What are the Benefits of Free Publicity for Coaches?

What are the Benefits of Free Publicity for Coaches?

Free publicity. In a world of expensive advertising campaigns, it’s hard not to be excited at hearing those words. But as a coach to the coaches, a question that I get asked pretty often is: what’s in it for me? What are the benefits of free publicity?

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What Is The Difference Between PR and Advertising?

What Is The Difference Between PR and Advertising?

If you’re developing a coaching business, you might wonder about the differences between PR and advertising. How will they impact on your business? Is one better than the other? Can PR and advertising work together? Read on to find out more about the difference between PR and advertising.

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When Should Coaches Start a PR Campaign?

When Should Coaches Start a PR Campaign?

“I’m not ready to start a PR campaign yet.” I don’t have anything to tell journalists about.’ “There’s so much I need to prepare beforehand.” Sound familiar? With so much conflicting guidance, it can be difficult to tell if you’re ready to start on your PR campaign for your coaching business yet…

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