Often, when people hear the term ‘PR’, the first thing that comes to mind is sending out press releases. So, you might have been surprised to see the title of this article. ‘Press releases are the worst PR tool’? You might be wondering if writing a press release will be a waste of time. Do press releases work?
For coaches, starting a PR campaign can be a real learning experience. Coaches often come to PR with a set of expectations and misconceptions, including about how to write a pitch. No matter how fantastic your story is, if mistakes are made when you write a pitch, it can affect your chances of PR success.
For coaches starting out with a PR campaign – whether you’re searching information online, or hearing recommendations from friends – there will be lots of conflicting advice about PR. It can be difficult to figure out what’s a PR myth, and what’s actually true. Many of the myths surrounding PR can put new coaches off from starting their campaigns. That’s why, in this article, I want to debunk 3 common myths about PR.
One question that clients often ask me is, “How can I make more sales with free publicity?” Can free publicity really generate new sales? If media publicity is free, surely it’s too good to be true? Won’t social media do the exact same thing? These are the kinds of questions that might send you searching for answers online.
PR. We’ve all heard of it, and we all have predetermined ideas of what running a PR campaign will be like. As with any subject, there are many misconceptions about PR. Determining fact from fiction can be a challenge, especially for fledgeling coaches. Researching PR can often mean wasting time trailing between web pages, which often include mistakes and conflicting information.
If you’re a coach, you might wonder why you need PR. Why do you need to reach out to media outlets? What’s the point of getting publicity for your business? “Maybe it’s just not for me.” But, as an experienced PR + Publicity Strategist and Coach, I can tell you: getting publicity as a coach isn’t optional. It’s mandatory.
Free publicity. In a world of expensive advertising campaigns, it’s hard not to be excited at hearing those words. But as a coach to the coaches, a question that I get asked pretty often is: what’s in it for me? What are the benefits of free publicity?
If you’re developing a coaching business, you might wonder about the differences between PR and advertising. How will they impact on your business? Is one better than the other? Can PR and advertising work together? Read on to find out more about the difference between PR and advertising.
“I’m not ready to start a PR campaign yet.” I don’t have anything to tell journalists about.’ “There’s so much I need to prepare beforehand.” Sound familiar? With so much conflicting guidance, it can be difficult to tell if you’re ready to start on your PR campaign for your coaching business yet…