Frequently asked questions

Who do you usually work with?

We help ambitious and purpose-driven women in business get media attention to become an authority in their industry, so that they can make the money they deserve, get heard and seen, and become the change they want to see in the world.

So, if you are a woman with a mission, a story, a message, knowledge, and/or services and products that the world needs to hear about, you’re in the right place! 

You can be either a coach, a consultant, a service provider, an author or an entrepreneur. You might also be a woman in a corporate field who wants to pursue a CEO position (or any other position you desire) and sees the value of media attention to accelerate this process.

How do I know that I’m ready for media attention?

If you are a woman with a mission, a story, a message, knowledge and/or services and products that the world needs to hear about, you are ready for media attention. The media needs you just as much as you need the media; keep that in mind.

What if I feel uncomfortable putting myself out there and being in the spotlight?

That’s the case for most of our clients, but that’s why we’re here. We help you build the confidence that you need.

I'm not a well-known expert in my field.

Good, because that’s what we’re here for 🙂 You don’t have to be a well-known expert in your field to get media attention, you become one through media attention!

I know I'm meant for more, but I'm not sure how to tell my story.

Crafting your (brand) story is one of the core aspects of our work. We help you to put your story into words so you can confidently share it in the media (and everywhere else!).

I have just started my business, so does it make sense to get media attention?

Yes, absolutely! 

Simone has built a very successful business herself, solely by utilizing the power of the media. She was featured in media outlets like Cosmopolitan, Instyle and Closer, along with countless huge national women’s magazines and websites with millions of readers. She shared her story with numerous podcasts and TV shows, built a blog with 100.000+ monthly organic readers, scored a book deal with a huge German publishing house and wrote a bestselling book.

And you can do this too!

I have already tried to get media attention and publicity, but it didn’t work. Why would it now?

Our step-by-step Publicity Rockstar Method™ will work for you too! If you have already tried to get publicity and it didn’t work, chances are you missed something out. Book a call and we can clarify what the issue was.

What if I've already been featured in the media?

That’s awesome! If you’ve been featured in the media once or twice, it’s a great sign that your story and message are interesting to journalists. However, if you’re not getting featured on a regular basis, you have no idea why you got featured, or you have no clear strategy behind your publicity work, we should talk! Please book a call.

How much time and money do I need to invest?

To work with us, you need to be willing to invest time, energy and money into developing yourself and your business in order to accelerate your business and personal growth.

That being said, once you’re up and running with your customized strategy, your efforts to get regular media attention will cost you around two hours per week. Like with everything: the more you invest, the more you get out of it.

We offer two services, which are our Publicity Rockstar™ VIP Day and Publicity Rockstar™ Mentorship. Both are four-figure investments. 

Do you make me buy expensive tools, software or media contacts?

Nope, all we teach is possible to achieve without any software. Sometimes we will recommend software to leverage your time, but we share both free and paid options. The free option is always of a good quality.  

We will provide you with all the media contacts that you need.

I live in [fill in your country] - do you have media contacts here?

As an agency, we have access to an international journalist database, which means we can provide you with the contact details of journalists in any country where you want to reach out to the media. We’ll teach you how to build relationships with journalists so you’re set up for long-term success.

Do I need any PR experience to make this work?

Absolutely not!

Isn’t it better to hire a publicist to do my PR?

No.

First of all, you can reach out to the media yourself! And that’s what journalists prefer! 

Secondly, no one knows your business and your story as well as you do, and no one can pitch it like you can.

And thirdly, if you want a really good publicist (someone who gets you relevant media coverage), it will cost you around €5.000 to €10.000 per month! And even then, you’re not their only client, which means they have to split their attention and time.

Plus: You’ll be dependent on them because they own the most important asset of PR – the contacts and relationships! 

Why should I focus on getting media attention when I can buy advertising?

Great question! 

First off, publicity is FREE, advertising is EXPENSIVE. According to Gary Vaynerchuk, a Facebook ad that costs $4 today will cost approx. $80 in around five years time, due to increasing demand. That will make it almost impossible for (most) small business owners to compete with the global player who can afford these prices. So it’s a good idea to be prepared with a publicity strategy, even if you can afford to advertise today.

Also: 

Advertising is what you say about yourself, and we can all see through to its core purpose – selling your product or service. 

PR, however, is what other people say about you. This third-party endorsement builds trust, credibility and authority – and that shouldn’t be underestimated. 

EXPERT ROADMAP FOR COACHES

You subscribe to download my expert roadmap for coaches. It is a 4-part video step-by-step guide that helps you map out your fastest way to position yourself as an expert within your niche and get the visibility, the impact, the reputation and the money you desire.

Besides that, you will receive my weekly newsletter with knowledge and inspiration around becoming the expert. 

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