Are you a best-kept secret ready to step into the spotlight? 

If you dream of getting the publicity opportunities most entrepreneurs never get, so you’re the unquestionable choice for your dream client, let me show you how…

Coaches, consultants and trainers come to me when they want to make more money and build a go-to expert reputation without wasting time or money with strategies that don’t work.

Does that sound familiar…?

You see your competitors being featured in the media ALL THE TIME and ask yourself, why not me

You dream of being a go-to industry expert who makes a world-changing impact, but your imposter syndrome encourages you to keep playing small.

You know you’re brilliant in what you do, but no one knows about you.

You want to stop looking for clients and dream of attracting ideal clients who see your value, are ready to work with you and eagerly pay top-dollar for your services.

You offer an invaluable free resource to get people on your email list but hardly anybody is signing up for it. 

You want to share your message with the world and build a legacy but you have no idea where to start, and how.

You want to put yourself out there confidently but not knowing how to share your story and how to articulate what sets you apart is holding you back.

You struggle to build your social media following…not to mention building an engaged community of raving fans although you’re showing up every single day.

You know building credibility, trust and authority make you stand out in the sea of coaches and consultants, but it seems far away to get there.

You have tried to build a funnel and make ads work for your business – and epically failed (like the 90% of entrepreneurs) and you know there must be a faster, easier and cheaper way to do this!

…and yes, there is a faster, easier and cheaper way to reach and help more people!



Leverage the reach, impact and reputation of the media and of influencers for your business – for free

Hi, I’m Simone Sauter!

In 2012 my ex left me after a 10-years relationship, completely out of the blue. And he ‘replaced’ me with a woman who’s his wife today. After coming out shinier at the other end of massive heartache I decided to build a coaching business to help other women get over a breakup and divorce much faster than I did. And I knew I wanted to build something big. 

And I have! I’ve built a very successful coaching business solely by getting publicity which means that I understand 100% how to make PR work for your coaching and consulting business in a way that you get new clients. 

Besides that hands-on expertise, I have nearly 2 decades of experience in the media and PR world. Before my entrepreneurial journey (which started in 2014) I worked as a journalist as well as as a PR manager for several fortune 100 companies. I also have a master’s degree in Journalism and PR and am a certified PR consultant.

So, if you’re looking to get featured in magazines, on podcasts, on stages and on TV – I’m your gal!

And unlike other strategies like building a social media following, building funnels and getting ads up and successfully (!) running or focusing on SEO, publicity gets you results – FAST. SUPER FAST. 

And yes, it’s possible for you, too…even if you secretly suffer from imposter syndrome (like 95% of entrepreneurs do)! 

There are two very impactful ways to work with me

The Publicity Rockstar™ Mastermind

  • This is a 6-months high-touch PR mentorship, training and mastermind for coaches, consultants and trainers. 
  • It’s a combination of 1:1 coaching, group coaching and self-studying with the goal to teach you how to be your own publicist. 
  • Here’s what’s included:
  • 🔥 1:1 calls with me, my Storytelling Coach and my Media Trainer 
  • 🔥 Bi-weekly PR strategy calls 
  • 🔥 Monthly storytelling calls
  • 🔥 In-depth media trainings
  • 🔥 An on-demand learning centre with my proven step-by-step Publicity Rockstar Method™
  • 🔥 Media pitching templates 
  • 🔥 Media outlet and podcast lists 
  • 🔥 Direct media contacts (!)
  • 🔥 Regular media pitching opportunities
  • 🔥 And more…

Here’s a brief description of people I usually work with

We’re a good fit if…

✅ You are a  purpose-driven coach with the intention to help and to improve people’s lives (e.g. their relationship, health, parenting style, etc.).

✅ You are really good at what you do and produce valuable results.

✅ You are an action-taker and love to implement what you’ve learnt right away.

✅ You are ready to leave your comfort zone to personally grow, to create much better results than before and to achieve the big goals you’re dreaming of (think: huge media features, getting invited for speaking opportunities like a TED talk, writing a book, etc.). 

✅ You are busy and want to make more money and build an expert reputation with a proven step-by-step method without wasting time or money with strategies that don’t work.

✅ You know you need to raise your voice and share your message with those who are dying to hear from you because you’re in business to make a real impact. 

✅ You are willing to invest time, energy and money in you and your business to accelerate your business and your personal growth.

We’re not a good fit if…

❌ You are looking for a magic pill and don’t want to put in the work. My system only works if you do too!

❌ You are happy to rely on Facebook ads and don’t have a need for getting warm leads for free. 

❌ You’re in a shady and unethical niche (like e.g. you’re a coach in the pick-up artist scene = big no no!). I am all in to help you share the good with the world, not the evil. 

Putting yourself out there can be scary, so here are some mindf*cks you could come across…and what’s actually true!

Maybe you think…

❌ I am not an expert!

❌ I don’t have a story to share.

❌ The media isn’t interested in my story.

❌ I will just advertise to become an authority.

❌ I am not ready to get featured in the media.

❌ My (social) following isn’t big enough to get in the media.

❌ PR doesn’t work for me.

❌ I don’t have enough (coaching) experience.

❌ I wouldn’t know what to tell the journalist anyway.

But the truth is…

✅ You don’t have to be a go-to expert. You become one through publicity!

✅ You have an inspiring story, even if you think you don’t – trust me!

✅ Journalists need stories day in day out, and you have them (especially as a coach, consultant or trainer!)

✅ Advertising is a great tool, and yet it’s expensive, you need to make it work and it hardly helps you to gain trust and credibility.

✅ You are ready to get featured! Even if you launched your business yesterday!

✅ You don’t need a (social) following to get publicity. You actually build it by getting featured in media outlets.

✅ PR works for you, too! If you have tried and it didn’t work, you missed a piece. It works, especially as a coach, consultant or trainer!

✅ You don’t have to have years of coaching experience, you just need to know more than your target audience. That’s it.

✅ You have a story and expertise. That’s what you share with a journalist.

How does it work?


Fill in the form

Click on the button ‘book a discovery call‘ and fill in the form.

Discovery Call

In our initial consulting call, we find out if we’re a mutual match and how we can support you in the best way to get publicity for your business.


I will personally welcome you to our training and give you all details that you need to get started. 

Premium Support

Besides Zoom calls, you get access to me via WhatsApp, so you have your own ‘publicist in your pocket’ and can ask me anything anytime (on weekdays).

For any questions that pop up please make sure to check out our FAQs.


You subscribe to download my expert roadmap for coaches. It is a 4-part video step-by-step guide that helps you map out your fastest way to position yourself as an expert within your niche and get the visibility, the impact, the reputation and the money you desire.

Besides that, you will receive my weekly newsletter with knowledge and inspiration around becoming the expert. 

You can unsubscribe anytime.

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