Learn how to get your coaching business featured in the media, and…

💥 Rise above the noise as you explode your visibility online and attract thousands of potential clients through your media exposure.

💥 Rapidly build credibility, trust and authority as you become the go-to in-demand expert in your industry.

💥 Attract raving fans who see your value and eagerly pay top-dollar for your services.

💥 Share your message with the world in a big way so you can skyrocket your income and make the impact you desire.

What do we offer?

We help coaches to get featured in Forbes, Cosmopolitan and other major media publications without hiring an agency.

We show you all the formulas and systems to EMPOWER YOU with the knowledge and guidance to get featured on those huge publications.

And that means exactly what to pitch, how to pitch, whom to pitch, where to find them, what media outlets to start with, how to deliver an outstanding guest post and media interview – everything you need to know to develop that LIFETIME SKILL so that you can grow your coaching business extraordinarily fast.

You’d actually be shocked to find that once you get in the flow you start seeing what we call the domino effect. And that means once you’re in one publication, and then the next one and the next one it all starts falling like dominos. Before you know you have a list of 10, 12, 15 different publications that they would have to spend over 6 figures for if they hired an agency.

And we want to empower you to do this yourself!

Whom is this for?

If you want to work with me…

✅ You need to be a coach with the intention to help and to improve people’s lives (e.g. their relationship, health, parenting, etc.).

✅ You need to be really good at what you do and produce valuable results.

✅ You need to work ethically and sell products and services that do not objectify women or men (aka. if you’re a pickup artist, we’re not a match)!

✅ You need to be open to leave your comfort zone to personally grow and create much better results than before.

✅ You need to be comfortable with the thought to invest time, energy and money to surpass yourself and achieve the results you dream of.

✅ You need to be a doer, driven and motivated to be able to implement my proven step-by-step system to become the go-to expert in your niche.

This is NOT for you if…

❌ You are not a coach. Although you can learn a lot as an entrepreneur and someone who sells physical products, my system is really tailor-made for coaches.

❌ You are looking for a magic pill and don’t want to put in the work. My system only works if you do too!

❌ You are looking for a “done-for-you-service”. The mentoring program is based on working with me personally, but you don’t buy a publicist, you become one!

Mindf*cks you could come across…

Maybe you think…

❌ I am not an expert!

❌ I don’t have a story to share.

❌ The media isn’t interested in my story.

❌ I will just advertise to become an authority.

❌ I am not ready to get featured in the media.

❌ My (social) following isn’t big enough to get in the media.

❌ PR doesn’t work for me.

❌ I don’t have enough (coaching) experience.

❌ I wouldn’t know what to tell the journalist anyway.

But the truth is…

✅ You don’t have to be a go-to expert. You become one through publicity! 

✅ You have an inspiring story, even if you think you don’t – trust me!

✅ Journalists need stories day in day out, and you have them (especially as a coach!)

✅ Advertising is a great tool, and yet it’s expensive, you need to make it work and it hardly helps you to gain trust and credibility.

✅ You are ready to get featured! Even if you launched your business yesterday!

✅ You don’t need a (social) following to get publicity. You actually build it by getting featured in media outlets.

✅ PR works for you, too! If you have tried and it didn’t work, you missed a piece. It works, especially as a coach!

✅ You don’t have to have years of coaching experience, you just need to know more than your target audience. That’s it.

✅ You have a story and expertise. That’s what you share with a journalist.

How does it work?


Fill in the form

Click on the button ‘book a discovery call‘ and fill in the form.

Free Strategy Call

In our initial consulting call, we find out if we’re a match and how we can support you the best way to get publicity for your coaching business.


I will personally welcome you to our training and give you all details that you need to get started. 

Premium Support

Besides Zoom calls, you get access to me via WhatsApp, so you have your own ‘publicist in your pocket’ and can ask me anything anytime (on weekdays).

About Simone Sauter

Simone Sauter is a PR Strategist & Publicity Coach, bestselling author and tech nerd. She helps coaches to get more clients by being featured in the media so that they can rise above the noise online,  become a go-to expert in their niche, skyrocket their income and make a bigger impact. 

Simone has built her online coaching business in the relationship niche specialising in breakup coaching solely with PR and became Germany’s #1 Breakup Coach in less than two years.

Her website organically reached more than 1.000.000 people within two years, and she created an advertising value of more than 3 million euro. Simone was featured in Cosmopolitan, Instyle, Closer, and many more. She’s been on several podcasts and radio shows as well as on TV. 

Moreover, she wrote a bestselling book with a well-known German publishing house on how to overcome heartbreak and created the first German online coaching program for overcoming heartbreak which helped hundreds of women.

She holds a Master’s degree in Journalism and Public Relations, is a certified PR Consultant from German Press Academy Berlin and has 18 years of experience in the media and PR world. 

Furthermore, she has worked as a PR & Social Media Manager for the world’s biggest online dating website and brings an 8-years-experience as a freelancer at a radio station to the table.

Simone grew up in Germany, lived in Ireland and Australia, has been a digital nomad for three years mostly located between Asia and South America and settled in The Netherlands in 2017. She’s married to a Dutchman and mother to a wonderful daughter.


You subscribe to download my expert roadmap for coaches. It is a 4-part video step-by-step guide that helps you map out your fastest way to position yourself as an expert within your niche and get the visibility, the impact, the reputation and the money you desire.

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