I help ambitious and purpose-driven women in business get media attention to become an authority in their industry, so that they can make the money they deserve, get heard and seen, and become the change they want to see in the world.

Hi, I am Simone! 

I am a mentor and cheerleader for women who are in for the big game. 

The ones who are a best-kept secret, but know they are meant for more. 

The ones who want to get out of their comfort zone and speak up to be the change they want to see in the world.

For the women who aren’t natural-born leaders, but deep inside know they are a powerhouse with a message that the world needs to hear.


Great that you are here!


You are meant to change the world! 

You know you have to be the role model for your children.

You want to raise confident daughters who aren’t afraid to step up. 

You want to raise sons who see equality as a natural given right. 

It’s time for you to rise and share your story. 

It’s time for you to raise your voice and say what the world needs to hear, 

It’s time to take a stand and take up the space you deserve.

You are a powerhouse, and you are here to be part of the change this world so desperately needs. 

As the Dalai Lama said:


“The world will be saved by the Western Woman.” 


I believe the world will be saved by WOMEN.

I see you. 

And I am here to support you to bring your story, your message and your knowledge into the world. 

I will do this by showing you how to get media attention, so that:

🔥 You can share your message with up to millions of people, make a world-changing impact and build a legacy.

🔥 You can gain the visibility, credibility, trust and authority that sets you apart from your competition and makes you the unquestionable choice for your dream client. 

🔥 You attract your ideal clients who see your value, are ready to work with you and eagerly pay top-dollar for your services.


In 2012, my ex-partner left me after a 10-year relationship, completely out of the blue. And even worse, he ‘replaced’ me within only four weeks and moved on with his life. 

I was devastated, and it took me a good two years to get back on my feet. 

The pain shaped me; it helped me to find out who I really am and what I really want for my life. It showed me the true power inside of me. 

But my path was rocky and exhausting, and when I looked back on it, I knew I could have reached this point faster had someone guided and supported me. 

That was my number one reason for starting my business as a Breakup and Divorce Coach. 

It was my mission to let women whose partners left them (and often replaced them with someone new) know they’re good enough and that there was a way out of the pain and hopelessness they were feeling. 

Back in 2014, at the beginning of my entrepreneurial journey, I followed all the marketing gurus’ advice and “did all the things” (i.e. social media, blogging, podcasting, newsletter marketing, webinars, summits, FB ads, etc.) – I ended up exhausted and frustrated because I wasn’t able to reach the women I was supposed to reach and make the impact I so badly wanted to make. 

So, I turned back to my core career essence, which is journalism and PR (I currently have 19 years of experience in the media and PR world!). I decided to leverage the reach, impact and reputation of the media, podcasters and influencers for my business and mission. 

And it was the best decision I ever made – for my mission, my business and financial success. 

Here’s what I achieved: 

  • I got featured in media outlets like Cosmopolitan, Instyle and Closer, along with countless huge national women’s magazines and websites with millions of readers.
  • I shared my story with numerous podcasts and TV shows.
  • I built a blog with 100.000+ monthly (organic!) readers.
  • I got a book deal with a huge German publishing house and wrote a bestselling book. 

Because of all this, I received countless emails and blog comments thanking me for my work. My programs always sold out, and most of the time, I was fully booked. 

I made the money I desired AND a world-changing impact at the same time. 

This is what I want for you too. 

This is why I want to help you get media attention. It is the easiest, fastest and least expensive way to share your message with the world.

Are you ready…?


Here are some random facts about me.

In case you’re wondering: Today I am married to a lovely, kind and very patient man, and I am a mom to a wonderful daughter and an amazing son. 

I am a vegetarian. 

I love rock and heavy-metal music (esp. Rammstein, been to 10+ of their concerts).

I love love love systems and innovative software that optimises processes and increases productivity (probably the German genes in me).

I suffer from Misophonia, a disorder that means I have a hatred of sounds like eating, chewing, loud breathing, or even repeated pen-clicking (yes, the struggle is real 😣)!

When I was 14 years old, I went to a boarding school at a monastery for six months, and my teachers were nuns. 

I grew up in Germany, have previously lived in Ireland and Australia, was a digital nomad for three years (mostly located between Asia and South America), and settled in The Netherlands in 2017.

A couple of more official facts about me. 

I hold a master’s degree in Journalism & Public Relations (University of Bamberg, Germany, 2002-2007)

I am a certified PR Consultant from the German Press Academy Berlin (2008)

I am a certified Hypnosis Master Practitioner of the American Board of Hypnotherapy (2019)

I am a certified NLP Master Practitioner (2019)

I am a certified EAIC Coach (European Association for Integrative Coaching) (2020)

In 2008, I published my first book with a publishing house: IPTV – The change in television. The way media companies handle innovation. It was the first German book on that topic back then. And yes – media, innovation, change and tech were always points of major interest for me.

Here’s some media coverage I achieved with my coaching business From Pain to Power (for more click here).


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