I help founders, CEOs, and established entrepreneurs build visibility and credibility through media, podcasts, and Google so both humans and AI recognize them as the authority they TRULY ARE.
Authority isn’t built by accident – it’s engineered.
What happens to your reputation when Google and AI don’t recognize your expertise?
Most founders and industry experts don’t struggle because they lack expertise. They struggle because their expertise isn’t visible in the places where credibility is decided today: media, podcasts, Google, and increasingly, AI systems.
I understand that gap better than most, not because I studied it from the outside, but because I’ve spent the last two decades inside the media world, watching it evolve from print to digital and search to AI-driven recommendation engines.
Here's Why I Understand Modern Visibility Better Than Most...
My career began in journalism, long before “content creation” became a buzzword. As a trained journalist, I learned how stories are selected, how editors think, how narratives spread, and how credibility is earned. Later, I worked in communications and PR for internationally recognized companies, including Match.com, Siemens, Daimler, and Tupperware. Those years gave me an inside view of how large organizations manage reputation, messaging, and media relationships, insights that now shape the work I do with entrepreneurs.
In 2014, I launched my first business. At the beginning, I did what everyone does: I followed the online marketing gurus, tried every tactic, and exhausted myself in the process. Nothing felt strategic or sustainable. So I returned to what I actually knew from journalism and PR: storytelling, PR, and search engine optimization (SEO). The moment I relied on those foundations, everything shifted.
Cosmopolitan, InStyle, Closer, and more than forty other outlets picked up my story. A major publishing house approached me with a book deal, generated solely by my visibility. My website grew to more than 100,000 monthly organic readers, and I was invited onto television shows, masterminds, and stages. Clients found me through Google, podcasts, and media, never through social media. Opportunities came because the visibility architecture behind my business worked.
The Visibility Landscape Has Shifted, but Most Experts Haven’t
By 2018, I shifted into my PR business full-time. Since then, I’ve worked with founders, CEOs, and established experts to help them build authority that compounds over years, not weeks. I’ve spoken on more than ninety podcasts. I write for Business Insider and Parents.com. I maintain my own Google entity and AIO (Artificial Intelligence Optimization) practices because I don’t teach anything I’m not actively doing myself.
Visibility has changed dramatically. Traditional SEO isn’t enough. Social media is noisy and unpredictable. And AI systems now influence who gets recommended, cited, and surfaced as a trusted authority. Most entrepreneurs are still playing by outdated rules, which is why their visibility keeps shrinking.
My work sits at the intersection of PR, search authority, and artificial intelligence. Through my Visibility Triangle™ and my Publicity Rockstar™ Method, I help entrepreneurs build the kind of digital authority that both humans and AI recognize as credible, relevant, and trustworthy.
If Google, the media, and AI don’t recognize your expertise, your audience NEVER will.
If you want to remain discoverable and respected in a world where AI is reshaping how expertise is evaluated, YOU NEED MORE THAN CONTENT. You need a strategy that shapes how you’re interpreted, verified, and recommended across every system that influences public trust.
That’s the work I’m here to do with you.
If you’re ready to build authority that compounds — not content that disappears — let’s talk.
Overview of My Professional Background & Credentials
Additional Training & Specializations:
Master’s degree in Journalism (University of Bamberg, 2002–2007)
Certified PR Consultant (German Press Academy, 2007-2008)
Former (radio) journalist with hands-on reporting, interviewing, and editorial experience of 8+ years
Written for multiple German publications, including recurring columns on relationships, dating, and personal development
Former PR & Communications professional for global companies (including Match.com, Siemens, Daimler & Tupperware)
Contributor to Business Insider & Parents.com
Featured in Cosmopolitan, InStyle, Closer & more than 40 international media outlets
90+ podcast interviews
Author of two books, including a bestseller
Certified Hypnosis Master Practitioner (American Board of Hypnotherapy)
Certified NLP Master Practitioner
Certified EAIC Coach (European Association for Integrative Coaching)
As a passion project, Simone is also the founder of Dear Burned Out Mom™, a community supporting women navigating burnout, perimenopause, and modern motherhood. Click here to learn more.
