In this course, I share the strategy I use to get my clients (and myself) featured and published in magazines such as Cosmopolitan, Instyle, Marie Claire, Forbes, Business Insider, Women’s Health, Parents, and many more - with only 2 hours of work per week.
Even if you think you're not ready, you are scared of putting yourself out there or doubt you have something valuable to share with the media.
Imagine your personal brand as a dazzling performer on a grand stage, captivating the audience's attention with every move. Learn the secrets to steal the spotlight, making headlines and earning applause. It's like becoming the main character in a blockbuster movie, where everyone knows your name and respects your expertise.
Imagine your online presence as a garden. By leveraging media features, you can sprinkle magic fertilizer on it, causing your following to bloom rapidly like wildflowers. Your audience becomes like a devoted group of raving fans who eagerly pay you top-dollar for your products and services.
Think of your newfound visibility as a golden ticket. With the right strategies, you can turn that attention into real financial success. It's like turning a handful of seeds into a bountiful harvest – you attract high-paying clients and lucrative opportunities, transforming your revenue streams into a feast.
You started your business with a BIG vision: The intention to use your story, gift and knowledge to make an impact on other people’s lives. You are amazing at what you do and want to make money with meaningful work you love.
And while you had some success with your marketing, it turns out that getting visible to your ideal client, building an expert reputation, and actually selling your courses, books, and services is much harder than you anticipated.
And you are not alone: Most solopreneurs, coaches, and consultants are frustrated with the endless marketing rat race! Showing up on social media every single day is exhausting, especially with the tiny reach you get from it if you don’t open your wallet.
And while ads used to be affordable, it now requires a significant stack of cash to test different campaigns just to become an ongoing pricey strategy to build your email list and get new clients.
Not to mention the impact AI has on the attention span of your audience due to the increase of competitiveness on your organic content. With AI everyone can crack out content easily which leads to an affluence of posts in which you need to stand out.
There's only one problem
The question is:
So, if you're feeling stuck in the endless cycle of minimal-impact-marketing, it's time for a change.
But the truth is: You will be more successful doing your own media outreach than any PR agency or publicist will ever be because no-one knows your business like you do.
And you cannot make the impact you desire if you keep hiding. Your time is now.
If not now, when?
You might have thought about publicity and threw off the idea because you thought you don’t have the contacts to get press, or maybe you’re scared of getting yourself out there. 🤷
I am here to tell you:
Media appearances are searchable, and they easily appear on Google’s page 1 - and that means: Your ideal clients can and will find you.
And not only that, you instantly will become the unquestionable choice for them because your name carries the prestigious reputation of that publication.
And best of all: You can get paid to be in the media (yes, you read that right).
Clients featured in:
Stop trying to build your business alone and tap into already existing audiences to get your message in front of the people you are meant to serve and finally build a personal brand you’re incredibly proud of.
When I started my first business as a Breakup and Divorce Coach in 2014, I was thrilled to help women overcome heartache. However, that excitement faded as I faced the challenge to becoming visible to my ideal clients.
I followed the advice of marketing gurus and pursued various strategies:
Blogging
Podcast hosting
Webinars
Creating numerous lead magnets
Participating in online summits
Daily social media engagement
Sending weekly newsletters
Attending networking events
Wasting money on ineffective ads
😭 Tears welled up in my eyes as I sat in a co-working space in Chiang Mai, feeling like a failure. But giving up was never an option. NOTHING would bring me back to corporate! NEVER EVER will I have a boss again!
At that moment, I decided to go back to my roots, which are journalism and PR. I decided to focus on leveraging the media and podcasters’ reach, impact, and reputation to grow my business.
Super excited about being invited for interviews I checked my email inbox like a maniac and…HEARD CRICKETS 🦗🦗 That was how I found out that press releases do NOT work if you aren’t a household name and pretty much nobody has ever heard of you.
Despite feeling unknown and doubting my own interest, I refused to give up. Through extensive testing and adjustments, I made it work. I meticulously crafted what I now call the Publicity Rockstar™ Method.
With that method, I landed features in major media outlets like Cosmopolitan (online AND print 🤯), Instyle, Closer & many more.
&I want the same for you!
Within 18 months, I generated an advertising value exceeding 3 million euros.
I built a website with 100,000+ monthly organic (not paid!) readers.
I built an email list of thousands of potential clients.
My social media presence experienced rapid growth (once I got 1.500 new followers within 12 hours from one media feature!)
I secured a book deal with a renowned publishing house and wrote a bestselling book.
Therefore, I was mostly fully booked, my programs sold out and my passive income increased month after month.
And: Potential clients actively approached me!
I firmly believe PR shouldn’t be restricted to 6- and 7-figure business owners, as it is an excellent tool for rapid business growth. To provide accessible PR knowledge and step-by-step guidance, I created the Publicity Rockstar™ Media Mastery Course, offering affordable opportunities for solopreneurs like you.
"Connecting with Simone has been an absolute dream! Over the years, I have struggled with getting my name out there and Simone immediately relieved me of those frustrations. Her structure taught me how to position myself as an expert, how to engage my audience with passion, and how to pitch like a badass. The best part...I got a YES on my first pitch to Healthline, a highly reviewed health magazine with 250 million (!) monthly readers, featured as a guest contributor, and got PAID $300 for that post. Simone is an incredible PR & Publicity coach and mentor! I am deeply grateful for all that I have learned from her, her endearing support each step of the way, and the skills I have mastered for a lifetime."
Mercedes Fernandez
Founder of Walk with Pop
"Simone’s experience as a business owner and coach in the love industry has been invaluable! Her coaching is brilliantly structured, clear and it takes you through step by step how to become your own PR agent. I went from zero clients at the start of working with Simone to now an almost full coaching practice where the vast majority of my leads are generated through PR. I could not have done this without Simone and I highly recommend her to any coach, whether you are new to the industry or at it for many years."
KELLY BRÄNDLI
Founder of Kelly Brändli Coaching and Matchmaking
"I’ve been featured in online magazines such as Vriendin (600.000 readers), Wendy online (my story was read by 220.000 unique readers) and in Libelle, Netherland’s biggest women magazine with more than 1,4 Mio readers. These media features helped me to get new clients and they quadrupled my website visitors. Simone makes this new world of PR and contacting media outlets so easy to do!! Working with her not only helped me to grow my business but I also gained a ton of self-confidence to reach out to journalists and give media interviews."
Bjelke Rietveld-Debruijn
Selflove Coach and Pranic Healer at Bjels
"Simone’s experience as a business owner and coach in the love industry has been invaluable! Her coaching is brilliantly structured, clear and it takes you through step by step how to become your own PR agent. I went from zero clients at the start of working with Simone to now an almost full coaching practice where the vast majority of my leads are generated through PR. I could not have done this without Simone and I highly recommend her to any coach, whether you are new to the industry or at it for many years."
Kelly Brändli
Founder of Kelly Brändli Coaching and Matchmaking
"I’ve been featured in online magazines such as Vriendin (600.000 readers), Wendy online (my story was read by 220.000 unique readers) and in Libelle, Netherland’s biggest women magazine with more than 1,4 Mio readers. These media features helped me to get new clients and they quadrupled my website visitors. Simone makes this new world of PR and contacting media outlets so easy to do!! Working with her not only helped me to grow my business but I also gained a ton of self-confidence to reach out to journalists and give media interviews."
Bjelke Rietveld-Debruijn
Selflove Coach and Pranic Healer at Bjels
…feeling overwhelmed, exhausted and defeated having to show up on social media every single day.
…invest time once to write an article or give an interview that will be visible to thousands of potential clients (and stays online as an ongoing lead magnet without you having to do anything).
Say Goodbye to…
Instead, You’ll…
…spending hours on social media content that barely reaches your audience.
…share your story, expertise and opinions with journalists and tap into an audience of thousands and millions of ideal clients.
Say Goodbye to…
Instead, You’ll…
…feeling sad that you have such a great gift and nobody knows about it because you are a best-kept secret that can’t cut through all the online noise.
…be approached by ideal ready-to-work with-you clients who discovered you in an article and see you as the unquestionable choice.
Say Goodbye to…
Instead, You’ll…
…frantically asking yourself where the next clients will come from.
…feel relaxed because you know that people will find and reach out to you without having to show up 24/7.
Say Goodbye to…
Instead, You’ll…
…feeling frustrated or even anxious about how much money you (need to) spend on ads to get leads.
…tap into already existing audiences of your ideal clients for FREE and build your own audience FAST.
Say Goodbye to…
Instead, You’ll…
…wondering how you will ever make a name for yourself so that others see you as an expert.
…build a powerful personal brand by getting endorsed by the endorsed and utilize the reach, impact, and reputation of online magazines to accelerate your business growth for free (hello massive authority and credibility boost!).
Say Goodbye to…
Instead, You’ll…
…feeling disappointed because nobody signs up for your lead magnet and your email list is basically non-existent.
…build your email list on steroids and see new subscribers - that you can turn into raving and paying fans - coming in every single day.
Say Goodbye to…
Instead, You’ll…
…staring at the media appearances of your competitors, wondering why they got press although they are not better than you are.
…step into the spotlight, make a massive impact and build a personal brand that you’re incredibly proud of (can you see all the media logos on your website? 😍)
Say Goodbye to…
Instead, You’ll…
( this can happen in less than 24 hours! )
Introducing...
The Publicity Rockstar™ Media Mastery Course is specifically for solopreneurs, coaches, and consultants. And it is not just a course; it's a transformation.
Before we dive into the nitty gritties we’ll get you into the right media mindset by tackling your imposter syndrome, your fear of being visible, your fear of rejection and your fear of judgement. Next up we’ll cover some basics, discuss your the most impactful media outreach strategy and talk about the number #1 thing you must avoid.
We delve into the art of truly understanding your ideal client. Doing so lets you pinpoint the most influential magazines that align perfectly with your business. Crafting your narrative becomes a breeze once you gain clarity on your core message and what you wish to be known for. I'll guide you in creating unforgettable bios that capture the essence of your personal brand and transform casual readers into paying clients.
In this module, you will:
Learn the art of truly understanding your ideal client so that you can pinpoint the most influential publications that align perfectly with your business.
Gain clarity on your core message and what you want to be known for, and learn to use this to craft a compelling story.
Understand how to create unforgettable bios that capture the essence of your personal brand and transform casual readers into paying clients.
Simplify the often daunting task of media outreach with my swift and efficient strategies, enabling you to curate a list of relevant media outlets and publications with ease. Say goodbye to procrastination borne from uncertainty. I offer in-depth insights on pinpointing the right journalists and editors to connect with, coupled with resourceful techniques to find the best email addresses for free effortlessly.
In this module, you will learn:
Pro strategies to create your personalized media list with publications that your ideal clients consume
How to utilize active vs reactive publicity
How to find the right journalist and editor and their contact information
How to find publications that pay their contributors
The one thing that makes your article fly or die
How to incorporate affiliate marketing into your PR strategy
Grasping the needs of a journalist and editor is essential; by discerning and addressing their requirements, you can craft compelling pitches that are hard to decline. Additionally, mastering the skill of continuously generating story ideas can save countless hours, ensuring that inspiration strikes frequently without the grind of daily, exhaustive brainstorming.
In this module, you will learn:
What you need to know about journalists and editors
What journalists and editors are interested in
What makes a good story
How to come up with story ideas
How to read all your publications in 15 minutes per day
16 great and foolproof story angles
150+ headline and story ideas (plug-and-play workbook)
4 ways to make your story timely + relevant to a journalist and editor
How to write outstanding headlines
Discover why sending press releases is the worst PR approach, and learn how to craft a powerful and newsworthy pitch and massively increase your chances of getting a Yes! Get an unfair advantage by implementing my magic formula before you reach out.
In this module, you will learn:
Learn a simple but very effective and powerful way of pitching
Get the secret to making a journalist/ editor open your email
Learn how to get writing examples FAST
Learn what to do BEFORE sending your pitch
Understand 12 things you should NEVER do if you want to be successful with your media outreach
Get 3 different pitch templates for different goals
Learn when to send a pitch (don’t get this wrong!)
Learn when and how to follow up on a pitch
Get a simple but effective follow-up template
Learn how to write an outstanding, high-value guest article that your ideal client actually reads using my storytelling hacks that everyone should use. Discover how to rock your media interviews and handle tough questions so that you leave behind an impressed journalist who’s coming back for more.
In this module, you will learn:
How to write an outstanding guest article for a prestigious publications
The structure of a high-value guest article (+ fillable template)
10 storytelling hacks that hook your audience
The six features of an outstanding guest article
The ABC of text styling
How to rock your media interviews
Crucial preparations for every interview
How to handle tough questions
Learn what it takes to build sustainable relationships with journalists; understanding the nuances of this can set you apart in the industry. Discover 21+ ways to leverage your publicity for clients, cash, and reputation, multiply the reach of your media appearances, and grow your audience on steroids.
In this module, you will learn:
21 ways to amplify your media coverage to attract new clients
How to syndicate your guest articles to 3x your media reach
How to build a sustainable relationship with a journalist
Your media and PR page
Get access to my in-depth video training of my Publicity Rockstar™ Method, a proven step-by-step process. to get featured and published in prestigious publications. This training will teach you EVERYTHING that you need to know to get into the media in an easy and very digestible way so that you’re not overwhelmed but finally take action and move towards those BIG media appearances!
Stop guessing what could work and use my templates of the highest converting pitches that you can send to journalists and editors right away.
Never have a hard time coming up with story ideas again! Just easily access the 150+ story ideas, make them your own and pitch them right away.
Use my workbooks to follow the training so that you get all perfectly set up and utilize my tracking sheets to maximize your success!
Learn a lifetime marketing skill that allows you never to be dependent on a PR agency or a publicist (that otherwise will cost you between €5,000 and €15,000 PER MONTH)
Inside the Publicity Rockstar™ Media Mastery Course you will find my meticulously curated media list boasting over 1,700+ websites (in 15+ industries ranging from business, to health, dating, parenting, career, finance and more) eager to showcase solopreneur stories and expertise. You can just go, pitch them and get published! This list saves you tons of time!
No longer scrambling for content ideas to feed the social media machine, you're focused and intentional.
Your name just dropped in Forbes, Cosmopolitan, MindBodyGreen, or Parents, and the response is electric. Your peers, family, and friends are beyond proud, showering you with admiration and praise. They share your work across their networks, telling everyone about your insightful articles. The respect and love you feel from them are overwhelming, igniting a warm glow of achievement and belonging.
Clients, inspired by your words and expertise, start signing up with ease. It's as if your media appearances have a magnetic effect, drawing in ready and eager people to work with you. The process is so smooth it feels almost effortless. Your reputation in the industry skyrockets, and you're now a recognized name, a go-to expert whose opinions and insights are valued and sought after.
An invitation to speak at a TEDx event lands in your inbox, followed by a publisher reaching out with a book deal. These are the kind of opportunities you've dreamed of, which are now becoming reality, all because of your visibility in these top-tier publications.
Your email list grows by leaps and bounds every single day, filled with subscribers hungry for your insights and updates. This growing audience becomes a fertile ground for your business, where you can sell your products or services daily.
Industry influencers, those you've looked up to and learned from, start reaching out to you. They're interested in collaborating, sharing your work, and inviting you to join their circles. You're no longer just a spectator but a peer recognized for your contributions and expertise.
And you know what’s even better? Getting paid to write for prestigious publications. Imagine seeing your name in lights and receiving cash ranging from $200 to $4,000 per article. Yes, you read that right—no typo.
Picture this...
The Publicity Rockstar™ Media Mastery Course is a training, uniquely designed for solopreneurs, coaches, and consultants, that is going to help you to become the sought-after industry expert everyone is raving about and who is being approached by dream clients who are ready to pay top-dollar for your services.
You are done being a best-kept secret, ready to step into the spotlight, and not afraid to go outside your comfort zone to reach your big goals.
You want to share your message with thousands or millions of people, make a world-changing impact, and build a powerful personal brand.
You want to build your email list on steroids so that you build a future-proof business that does not depend on social media algorithms.
You want to gain the visibility, credibility, trust, and authority that sets you apart from your competition and makes you the unquestionable choice for your dream client.
You are tired of wasting time on social media and want to attract your ideal clients who are ready to work with you and pay you what you are worth.
You want to gain the visibility, credibility, trust, and authority that sets you apart from your competition and makes you the unquestionable choice for your dream client.
You want to lower your ad spend and have more “client acquisition eggs” in your basket than only a pricey ad strategy.
You want to add a revenue stream by writing for big publications and get paid for it.
You don’t want to hire an (extremely expensive) PR or marketing agency to reach the people you are meant to serve..
You don’t have to study PR or spend months or years practicing to make it work! Inside the Publicity Rockstar™ Media Mastery Course, I am not drowning you with all kinds of details that I know as a certified PR consultant with 20+ years of experience that aren’t relevant to you. Instead, I share with you only what you need to know so you can cut through the BS and get the impactful publicity that grows your business.
PR is not as complicated as you might think it is; you just need to know what you do and when! My Publicity Rockstar™ Method got my clients and myself featured in magazines such as Cosmopolitan, Instyle, Marie Claire, Forbes, Business Insider, Elephant Journal, Tiny Buddha, and many more. It’s a clear and easy-to-follow step-by-step system that I’ve developed and fine-tuned in the past 10 years and that I have taught and used ever since.
Many solopreneurs, coaches, and consultants think that media appearances are a nice gimmick that they will work on “somewhere down the road of entrepreneurship”.
Let me tell you one thing: The online space is VERY crowded. It became more crowded during Covid as people had to make career shifts, and it will grow even more.
Publicity can do all of that at once!
You need to stand out in the sea of competition.
You need to cut through the noise and become visible to your ideal client.
You need to build authority, trust, & credibility to be able not only to stay in the market, but to run a highly profitable business!
I talk to so many solopreneurs, coaches, and consultants who think they aren’t ready to get publicity yet. Please know, even if you started your business yesterday, you are able to land amazing media appearances! Why? Because the media doesn’t look for the most experienced people, they look for those who add the most value to their audience. So let’s get started today!
You don’t need a PR agency or a publicist.
I will guide you through an easy process so that you understand how to get featured and published in prestigious publications and never will be in need to pay 10k to 15k per month (!) to an agency.
You don’t need media contacts.
I will teach you an easy way to identify and connect with the right journalist and editor that is interested in your story and expertise.
You don’t need a social media following.
Journalists need to create up to 10 stories per week! They aren’t interested in your social media following, they are interested in the value that you can add to their audience.
You don’t need to have hundreds of clients.
To come up with compelling story ideas that are interesting you don’t have to have hundreds of clients. Actually you wouldn’t even have to have one client to offer valuable input to a journalist.
You don’t need to be a writer.
If you are able to coach your clients, you are able to write content that your ideal client loves. And to be 100% sure, I will teach you every single step on how to write an outstanding article that converts readers into leads.
You don’t have to be a well-known expert.
By being featured in top-tier media outlets you are extremely visible and become a well-known expert.
You don’t need to invest hundreds of hours to be successful.
Actually, once you have the foundation in place and understand the process, it will take you 2 hours per week (!) to successfully pitch yourself. How much time do you waste on social media?
Yes, it is possible for you too, even if you secretly suffer from imposter syndrome (we all do, and I will show you how to overcome it)!
It was designed for solopreneurs, coaches and consultants, but the strategy I teach works for any business owner who’s looking to get thousands (or even millions) of eyeballs on their business, build a powerful personal brand, and increase their income.
It gives you everything you need to build a profitable business: visibility, authority, credibility, and trust because you are ‘endorsed by the endorsed.’
Ad prices are skyrocketing, and with the decreasing organic reach on social media due to algorithm changes and the affluence of content due to AI, publicity is an excellent alternative way to reach your audience.
Not to mention that we’re living in economically challenging times, and your clients are cautious about where they invest their money, which means building trust is key to nudging them off the fence. And for that, publicity is a big deal; no other marketing tool builds instant trust.
If you are a coach, consultant, or solopreneur who serves clients and has a mission, a story, a message, knowledge, and/or services that the world needs to hear about, you are ready to pitch yourself to the media.
The media needs you just as much as you need the media; keep that in mind. They need fresh content every single day, a lot of it. And you have it!
No. The media doesn’t look for the most experienced business owner; they look for those who add the most value to their audience.
I am a former journalist and PR manager for companies such as e.g. match.com. I hold a Master’s degree in journalism and am a certified PR Consultant with 20+ years of experience in the media and PR world.
Also, I have built my first business solely with free publicity, with features in e.g. Cosmopolitan, Instyle, Closer, and more. Nowadays, I am a PR Coach and freelance writer for publications such as Business Insider.
You’ll learn to get publicity for your business with two hours of work per week without paying €10,000/month because you hired a PR agency.
Specifically, I will teach you how to be featured (= interviewed as a source) and how to pitch yourself as a contributor (= you write an article for a top-tier magazine and get paid for it).
The PR industry makes media outreach a secretive process that makes most business owners believe they need to hire a PR agency. That is absolutely not the case; in fact, you will be more successful if you handle your media outreach yourself. I am here to spill the tea and give you everything you need to get publicity. This course is also not my primary income.
It can literally take you as little as 24 hours to get your first pitch accepted. Obviously, the more pitches you send the higher the chances to get accepted.
Look, you can keep creating outstanding content, post it and feel like you’re screaming into the void. Or you can create strategic content that lives on in the online world and brings you clients, even years later.
I know that deep down, you already know that you have to stop playing small and level up your business so that you become this highly-paid sought-after industry expert that impacts so many people and changes so many lives.
If this weren’t the case you wouldn’t have made it so far.
Inside the Publicity Rockstar™ Media Mastery Course, I show you every single step that you need to take to get featured and published in prestigious magazines, you get everything you need to get those shiny media appearances that will make you an industry leader.
What will YOUR legacy be? Take the leap today – your future self will thank you.