How to Build Authority That AI Recognizes and Recommends
A breakdown of how AI systems interpret credibility, how to train them to trust you, and what founders and CEOs must do now to stay visible in an AI-driven world.
Speaking TOPICS
Experience
The New Visibility Playbook for Established Entrepreneurs
Why traditional SEO is no longer enough, why social media has reached saturation, and the new ecosystem leaders must build across Google, media, and podcasts to remain discoverable.
The Fastest Way Leaders Can Become Credible at Scale Without Reliance on Social Media
How strategic earned visibility outperforms algorithms, ads, and virality, and how founders can engineer trust in a noisy marketplace.
Why Every CEO Needs a Google-Verified Identity
The real reason Google Knowledge Panels matter, how they impact AI recommendations, and what it takes to build a digital identity that cannot be ignored.
The Core Credibility Signals Every Modern Leader Needs to Build an Unshakeable Reputation
A clear, practical framework for strengthening trust, credibility, and authority across PR, search, and AI environments.
Bio
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Simone Sauter is a PR and AIO strategist, visibility expert, and former journalist with more than 20 years of experience in the media industry. She helps founders, CEOs, and established entrepreneurs build authority through strategic media, top-tier podcast interviews, and Google-verified credibility. As the creator of the Visibility Triangle™ and the Publicity Rockstar™ Method, Simone works at the intersection of PR, search authority, and AI optimization to help leaders become recognized and recommended experts in their industries.
Simone Sauter is a PR and AIO strategist, visibility expert, and former journalist with more than 20 years of experience in the media industry. She specializes in helping founders, CEOs, and established entrepreneurs build authority recognized by the press, Google, and, increasingly, AI systems that influence public trust.
Her work sits at the intersection of PR, search authority, and artificial intelligence optimization. Through her Visibility Triangle™ and Publicity Rockstar™ Method, Simone teaches leaders how to engineer digital credibility through strategic media features, high-quality podcast interviews, and Google-verified identity assets. Her approach gives entrepreneurs a visibility ecosystem that compounds over time and positions them as the go-to experts in their field.
Simone’s career began in journalism before transitioning into communications and PR roles for global brands including Match.com, Siemens, Daimler, and Tupperware. In her entrepreneurial journey, she attracted features in Cosmopolitan, InStyle, Closer, and more than forty international media outlets, signed a major book deal, and grew her online platform to over 100,000 monthly readers, all without relying on social media.
Today, she continues to write for Business Insider and Parents.com and has been interviewed on more than ninety podcasts worldwide.
Simone Sauter is a PR and AIO strategist, visibility expert, and former journalist with more than 20 years of experience in the media industry. She helps founders, CEOs, and established entrepreneurs build the kind of authority recognized and trusted by the press, Google, and AI systems that increasingly shape public perception. Her work blends PR, search authority, and artificial intelligence optimization into a visibility ecosystem that positions leaders as the go-to experts in their field.
Simone’s career began in journalism, where she learned how stories are chosen, how editors think, and what makes a source credible. She later worked in communications and PR for global brands including Match.com, Siemens, Daimler, and Tupperware, gaining firsthand insight into how large organizations manage narrative, reputation, and media relationships.
In 2014, Simone launched her first business. After exhausting herself with generic online marketing strategies, she returned to what she knew best: storytelling, PR, and SEO. The shift changed everything. She was featured in Cosmopolitan, InStyle, Closer, and more than 40 international publications, signed a major publishing deal, and grew her website to more than 100,000 monthly organic readers. Opportunities followed—television appearances, guest trainings, masterminds, and industry stages. All of it happened without an audience, without ads, and without relying on social media.
As more entrepreneurs asked how she achieved this, a second business was born. Today, Simone is the creator of the Visibility Triangle™ and the Publicity Rockstar™ Method. These frameworks help leaders build authority through strategic media coverage, top-tier podcast interviews, and Google-verified identity assets designed for the age of AI.
In addition to her client work, Simone writes for Business Insider and Parents.com and has been interviewed on more than ninety podcasts worldwide.
Born in Germany and now living in the Netherlands, she spent 3.5 years traveling the world as a digital nomad. She is married to a Dutchman, a mother of two, and the founder of Dear Burned Out Mom, a community supporting mothers navigating burnout, perimenopause, and motherhood.
Simone’s mission is simple: help experts be discovered, trusted, and recommended—by both humans and AI.
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BINGE all podcast interviews Simone appeared on as a guest
My clients are based all over the world e.g. in the US, Canada, Australia, UK, The Netherlands, Germany, Switzerland, and more.
My clients have been featured on...
Here’s some of my own MEDIA COVERAGE:
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I am happy to give interviews for all online and offline media, and podcasts, as well as speaking at events. Please send me a message and I’ll come back to you within 48 hours.
